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Blositive is a brand new line of skin treatment products based in Amsterdam that launched early 2021 with the first in it’s line, the ZitGobbler pimple patches.
Their mission is to treat every consumer with respect by developing uncomplicated, clean products backed by scientific research; getting rid of bogus claims and sharing knowledge around skincare issues.
The biggest challenge of this project was to create a brand and design that was both neutral and calming whilst simultaneously bold and fresh. The packaging needed to be simple, functional and light and the design needed to be created in a way that would allow variations with consistency for the release of future product lines. A main pack and a sample pack were created for the first line.