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I was asked to create animated backgrounds and logo idents for the Global Schools Festival videos, an online event run by Cambridge University Press that looks into the future of online teaching and learning around the world.
They already had an existing identity and design system in place for GSFest, which included a stylescape of vibrant shapes and patterns that represented each teaching area. I stepped in to convert their imagery and stylescape into cohesive moving patterns that could be used in their social media videos, advertising and within the event webinar.
I explored how to fit together each of their stylescape patterns for each teaching area: Teacher-Takeaway, Backstage, Digital Insights; and Big Ideas, into an animated logo reveal and logo outro.
Transition backgrounds were created for the videographer to use between cut scenes where necessary, which were created to loop seamlessly. The videographer could then use them behind talking heads during the webinars and for ads.